Custom Craft Beer / Beverage Label Design and Branding

Crafting Your Unique Beer Label Packaging

When it comes to designing your craft beer label packaging, we follow a meticulous and creative process. Here’s an in-depth look at the steps we take to ensure that your label design captures the essence of your brand and resonates with your target market.

Our Label Design Process

Step 1: Exploration and Goal Setting (1-2 hours)

Before we dive into the design process, it’s crucial to understand your goals, vision, and your target market. We engage in a deep exploration conversation with you to ensure that we’re on the same page. This initial step sets the foundation for the entire project, aligning our efforts with your unique aspirations.

Step 2: Research

Once we have a clear understanding of your brand and objectives, we embark on a research phase. We delve into market trends, competitor analysis, and industry insights to identify opportunities that will make your beer label stand out in a crowded marketplace.

Step 3: Mood Board Creation

With insights from our research, we move on to creating a mood board. This step is where we give life to your vision. The mood board is a visual representation of your new packaging, incorporating elements like color palettes, typefaces, photography styles, and graphics. It serves as a reference point for the design process, capturing the look and feel you want to convey.

Step 4: Second Meeting (30 min. – 1 hour)

We value collaboration and transparency. In our second meeting, we’ll discuss the mood board with you. This is the moment to fine-tune and lock down any necessary changes. It’s essential that you are completely satisfied with the direction we’re heading in, and we’re here to ensure that happens.

Step 5: Design

Once we’ve solidified the vision, we get to the heart of the matter: the design itself. Our team of skilled designers will bring your ideas to life, ensuring that your label packaging is a true reflection of your brand’s personality and values.

Step 6: Packaging Concept Presentation (30 min. – 1 hour)

We believe in offering you choices. In this step, we’ll present three distinct packaging concepts. Each concept is carefully crafted to showcase a unique facet of your brand, allowing you to choose the one that resonates most with your vision.

Step 7: Revisions (Up to 2)

Your input is invaluable, and we want to make sure that the final design exceeds your expectations. We include up to two revision rounds, giving you the opportunity to make minor adjustments and refinements to the chosen concept.

Step 8: Final Presentation (30 min. – 1 hour)

After fine-tuning the design based on your feedback, we’re ready to present the final packaging concept. This is where you’ll see your vision fully realized, and we’ll ensure that it’s ready for the next crucial step.

Step 9: Preparing Files for Print

Our commitment doesn’t end with the final design. We take care of the technical details, preparing the files for print to ensure that your beer label packaging comes out looking as stunning in reality as it did in the concept. This step is where your brand truly comes to life.

In every step of this process, we are dedicated to bringing your vision to fruition, creating label packaging that not only catches the eye but also tells a compelling story about your craft beer. Your success is our success, and we’re excited to embark on this creative journey with you.